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Travel Leaders Wins $200 million in New Business

February 7, 2012 By: George Dooley Travel Agent

Travel Leaders reports that new business travel accounts won during all of 2011 total almost $200 million. That surpassed 2010 by over 50 percent – or nearly $68 million – and incorporates over $57.5 million reported for new business travel accounts from October 1 – December 31, 2011, by its wholly-owned and Associate (franchised) locations. Travel Leaders said this is a conservative estimate given the voluntary reporting each quarter by Travel Leaders Associates and Travel Leaders Corporate.
“We are extremely pleased with the latest reporting figures and can add that Travel Leaders Corporate’s dollar volume is comprised entirely of new net sales with zero attrition,” stated Travel Leaders Corporate President David Holyoke. “I believe the tremendous volume of new accounts illustrates that we are truly redefining the experience for our clients. Success begets success – particularly for Travel Leaders in the corporate travel arena.”
“What our Travel Leaders Associates have been able to accomplish in attracting so many new business travel accounts underscores the significant ongoing recovery for our economy,” stated Travel Leaders Franchise Group President Roger E. Block. “As the economic picture brightens, we’re finding a growing number of small to mid-sized businesses are actively seeking out a level of sophistication and service in travel management that our Travel Leaders are able to deliver success Travel Leaders enjoyed in acquiring and retaining business travel accounts last year will undoubtedly continue in 2012.”
While all Travel Leaders Associates are welcome to report the total annual dollar volume of new business travel accounts signed per quarter, the fourth quarter totals for 2011 include the voluntary reporting from 28 Travel Leaders Associate agencies that focus a significant amount of their business on corporate travel.


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George Dooley
George Dooley, Travel Agent’s senior contributing editor covering retail and technology, has a long-standing reputation as one of the top travel industry journalists. He notes...

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By George Dooley | February 7, 2012
Gains surpassed 2010 by over 50 percent – or nearly $68 million.
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