Font size: A A A A
Home > Trip Types and Activities > Cruises
Related topics: Cruises,Events
Font size: A A A A

Costa Serena Makes Her Debut

May 28, 2007 By: Jennifer Merritt Travel Agent

Costa Crociere's 12th flagship, Costa Serena, made its inaugural voyage from Savona, Italy, to Marseilles, France, last weekend and while about 1,200 people witnessed the ship firsthand, even more could view the ship and the inaugural festivities online through Costa's new web site, Second Life, which is currently being beta tested. French actress Marion Cotillard and Costa's Giacomo Longo at the Costa Serena inauguration in Marseille, France

In fact, for Costa, the web is on its way to becoming the
company's strongest marketing tool. In addition to Second Life, which offers
the unique opportunity to virtually explore the Costa Serena, the
company also is in the process of launching various agent-specific webinars
focused on different aspects of its fleet, as well as on sales techniques. The
first webinars launched in March. Joni Rein, vice president of sales
development for Costa, says several hundred agents participated. "We have
our sales managers there for a Q&A session afterwards," she adds.
"We're promoting future webinars through our web site [],
as well as through our sales staff."

One upcoming webinar will focus on Serena's Samsara
Spa—one of the largest areas of the ship that comprises of two floors of one
deck. In the meantime, over at Second Life, virtual visitors can register to
tour the ship, including passenger decks and the Roman-god-themed Pantheon
Atrium. Last Saturday's festivities, which also are available for viewing
online, included a christening by French actress Marion Cotillard and an
elaborate display of 2,500 fireworks that also involved the residents of Marseilles.

Meanwhile, Costa has seen its revenue triple in the last
three years, sailing more than one million guests last year, says Luigi Foschi,
president of the Carnival-owned cruise line. Three new ships are on order, he
noted, and will be delivered to Costa by 2010. Like the classical
mythology-themed Serena, all ships will be designed to incorporate
things passengers don't get to see in their daily life, Foschi says.

What do you think of this $type?

This comprehensive guide begins at Alfava Metraxis and ends at Doctor Who Magazine wins the ACE Press Award 0 Following its record breaking ABC figure earlier this year, Doctor Who Magazine had cause for further celebration at the 2014 ACE Press Awards held viagra bedeutung online apotheke at the Museum of London. This may take a second or two.