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Oceania Promotes Binder, Appoints New PresidentApril 7, 2011 By: Deanna Ting
Oceania Cruises has announced major changes to its executive management team. Effective May 1, current Oceania president Bob Binder will be promoted to the role of vice chairman and president of Oceania’s parent company, Prestige Cruise Holdings (PCH). Bruce Himelstein will replace Binder as president of Oceania.
In his new role, Binder will report directly to Frank J. Del Rio, chairman and CEO of PCH, working work alongside Del Rio on the final outfitting and delivery of Oceania Cruises’ new Riviera, which is scheduled to join the fleet in April 2012. He will also oversee several strategic initiatives, including the global expansion of the PCH brands and maintain relationships with several of the company’s largest retail partners.
Bruce Himelstein previously served as senior vice president of sales and marketing at The Ritz-Carlton Hotel Company and, most recently, he held the position of executive vice president and chief marketing officer for Kerzner International.
In related appointment news, Victor Gonzalez, executive vice president of passenger services for Oceania Cruises and Regent Seven Seas Cruises, will step into an expanded role and report directly to Del Rio. His responsibilities will now include all aspects of call center management, yield and revenue management, training and development, and guest relations.
Frank A. Del Rio, who is responsible for hotel and land programs and shore excursions for Oceania Cruises and Regent Seven Seas Cruises, will assume the title of senior vice president of port and destination services, with operational and relationship responsibilities for more than 350 ports worldwide.