The U.S. Virgin Islands Department of Tourism has appointed Chantal R. Figueroa to the role of deputy commissioner of tourism. In her new position, Figueroa will have enhanced regional and national responsibilities including direct involvement with the Tourism Industry of America (TIA), Caribbean Tourism Organization (CTO) and the Florida-Caribbean Cruise Association (FCCA). Beyond these activities, she will expand her community involvement on behalf of the Department while maintaining current marketing responsibilities.
Figueroa played a vital role in the development of the Territory’s marketing efforts and rebranding strategy for St. Croix during her tenure as director of marketing for the Department of Tourism. She served as a spokesperson for the destination, as a key testifier at legislative hearings on marketing issues and as a speaker during media/sales blitzes in consumer markets such as Washington, D.C. and Miami.
“Throughout her tenure with the DOT, Chantal has consistently delivered superior marketing results and I’m confident she’ll do the same in her expanded role as Deputy Commissioner of Tourism,” noted Tourism Commissioner Beverly Nicholson-Doty. “I am pleased that she has agreed to apply her expertise to grow the Department’s ongoing efforts to promote the U.S. Virgin Islands brand to the local and global community.”
As a Virgin Islands native, Figueroa maintains a deep-rooted history in the Territory, having served the Department of Tourism for more than eight years. She first joined as the director of meeting and conventions and soon worked her way up to assistant director of marketing, followed by director of marketing.