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London Visitor Charter Guarantees Fair Pricing During Olympics

July 28, 2011 By: Jena Tesse Fox

If your clients are considering heading to London for the Olympics next year, but are concerned about prime pricing during the event, here's some good news:

Launched by London & Partners, the Mayor’s promotional agency for the capital, the new London Visitor Charter is a first for London and any Olympic Host City. It commits its signatories to maintaining their prices during the period of the London Games and delivering their goods and services in an ethical, environmental and sustainable way. They will promote their Charter membership to help reassure tourists they are getting value for their money during their stay in the capital.

Over 30 big names in London’s tourism sector have already signed up to the Charter including the world’s most popular events destination The 02 Arena, Addison Lee, Tower of London, Hampton Court and Kensington Palace. A number of individual bars, pubs and restaurants have also signed up, including The Punch Tavern, a traditional London pub and the popular visitor destination Hard Rock Café.

The New West End Company representing businesses in Bond Street, Oxford Street and Regent Street has also come on board, making them the first London business district to sign up to the Charter.

The Mayor of London, Boris Johnson, said, “The London Visitor Charter demonstrates our determination to offer all our visitors both a great deal as well as a great time. It is fantastic news that London’s businesses are signing up to this charter and signaling their commitment to ensure that when we welcome the world to London next year we make that welcome so memorable, so incredible that visitors come back to our great city again and again. So I call on all businesses in the capital’s huge leisure sector to get on board and be part of this drive to tell our guests that London offers great value for money.”

Sally Davies, The O2, Events Director said, “As an Olympic venue, the 2012 Olympic Games will provide us with an once-in-a-lifetime opportunity to showcase our venue, entertainment district and services to a national and international audience. The London Charter reflects The O2, The British Music Experience and Thames Clippers on-going commitment to delivering the highest quality recordbreaking and ground-breaking visitor experiences to be found anywhere on the world.”

Nick Mercer, Commercial Director for Eurostar, and the Official International Rail Services Provider to London 2012, said, “We are committed to the London Visitor Charter and the principles of fairness and transparency. We have opened our sales more than a year in advance and introduced a simple, competitive range of fares so that as many people as possible can come and enjoy this once in a lifetime event. We are already seeing high demand for our services and expect to carry hundreds of thousands of spectators from the continent during the Olympic Games.”


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About the Author

Jena Tesse Fox
Jena Tesse Fox covers Europe, Africa, Australia/South Pacific and business travel for the Questex Travel Group's publications. The daughter of history teachers, she can spend...

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By Jena Tesse Fox | July 28, 2011
The new London Visitor Charter commits its signatories to maintaining their prices during the period of the London Games.