Marketing: Passport Online and Travel Research Online Launch Free Consumer Email & Facebook AppJune 6, 2012 By: Newswire Travel Agent
Passport Online and Travel Research Online have launched Where2TravelNext, an app the two companies are billing as a next generation marketing program. The new travel agency marketing program includes a content-rich professional e-newsletter and a corresponding Facebook app.
Both the app and the newsletter will be automatically populated with the latest cruise and vacation offers from leading suppliers, reports Passport Online and Travel Research Online.
Where2TravelNext is designed to help agents generate leads, the companies report and will be created and delivered solely on behalf of the travel agency with full agency branding and contact information as the only call to action.
The program is free for qualified agents/agencies and will launch with weekly frequency. Travel agents will also be able to increase sales using email marketing and social media.
“We know the requirements of agent-client communication continue to evolve. Travel agents need to reach their customers in whatever way their customers find most appealing. So offering top quality email communications and the ability to share deals through social media are really no longer options, but requirements of a growing business,” said Greg Kott, president & CEO of Passport Online, Inc.
“This new marketing program provides a turnkey solution for staying in touch with your customers electronically and making the phones ring. The true sales process happens when the customer interacts with their professional travel agent. We are simply connecting the dots,” Kott said.
A beta program was launched at the end of May, and to date more than 200 agents have engaged the Facebook App and registered for the email marketing program. To view those apps visit http://www.facebook.com/Where2TravelNext.
Applications to participate in Where2TravelNext are now being accepted. To apply visit www.Where2TravelNext.com where sample newsletters and Facebook presentations are available.
“Agents are discussing marketing and social media every day on the TRO community. We truly believe we can provide a service that enhances an agency’s market presence and will drive customers to their inboxes,” said Richard Earls, publisher of TRO.