Cruise Planners/American Express, a major home-based travel agent franchise network serving the cruise industry, won two ADDY Awards recognizing creative excellence in advertising.
The franchise company was honored with a gold ADDY for its “Cruisitude” brochure and a silver ADDY for the “My Bucket List” brochure.
“To be recognized with these two awards for our creative skills in advertising is an amazing accomplishment for the in-house marketing team,” said Vicky Garcia, senior vice president of sales and marketing for Cruise Planners/American Express.
“The marketing materials [that] we develop for our home-based agents truly set us apart in this industry because we understand that not every agent is an expert in advertising. Our desire to help them increase their sales is what drives us when we create each marketing initiative, so to be awarded for our hard work is very fulfilling,” she added.
Cruise Planners, an American Express Travel Services Representative, is the largest home-based travel agent network in the cruise industry with more than 700 franchise owners across the country that independently book cruises and associated travel.
Visit www.cruiseplannersfranchise.com.
