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July 8, 2011 By: George Dooley Home-Based Travel Agent, the hosting division of Montrose Travel, reports the launch of a completely re-designed its proprietary private labeled consumer website for independent travel professionals.

The result of several years of strategizing and planning the private labeled consumer site offers a unique new design and functionality. The company's in-house design and programming teams have worked tirelessly to create a premiere product that will be the market leader in the hosting arena, Montrose said.

"We are thrilled to be able to launch a private labeled consumer website of this caliber and believe it to be the most comprehensive product to be introduced to the home based agent market. The beauty of the site is that we control its look, feel and functionality which means we can evolve it based on our agent's needs," said Andi Mysza, President of

Based on their unique relationship with their hosted agents, many agent recommended features, including significantly enhanced customization, that were incorporated into the new site.

Key enhancements include:

*    Completely enhanced design with a clean, soft look using eye catching large images
*    Improved branding
*    Enhanced content throughout
*    Ability to add/upload an agent's own photo and logo
*    Ability to add links to agent's social networking sites
*    Highly visible email sign-up form
*    Increased booking functionality for air, hotel, car and cruises

The agent is able to customize the website from the new administrative dashboard in Agent Connex, the company's hosting support site.

The site was unveiled to current agents two weeks ago. The rollout of the new functionality will be done in
phases with Phase 1 launched today. Additional functionality, including increased personalization, group capabilities and items that will help greatly with search engine optimization will be added prior to year end, Montrose said.

"It really is a lot of fun, efficient,fast and effective.It will serve all home based agent clients really well. Amazing work and really excited about the phases yet to come to add even more functionality to it," said Christopher Robertson, Center Stage Travel Agency, an agent. To view the demo site visit

Montrose Travel offers complete leisure, corporate and group travel management solutions. Established
in 1956, Montrose Travel was purchased by the McClure family in 1972.  Montrose Travel is a Top 5 Host Agency and Top 50 travel company nationwide at $125 million. Growth has been solely out of the reinvestment of profit and positive
cash flow.

Visit (hosting program) or (company website).


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About the Author

George Dooley
George Dooley, Travel Agent’s senior contributing editor covering retail and technology, has a long-standing reputation as one of the top travel industry journalists. He notes...

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By George Dooley | July 8, 2011
Home-based independent agents will benefit from private labeled consumer website.
Filed under : marketing, technology