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Choice Hotels Reports Successful AAA Appreciation Week

April 7, 2006 By: Erin Sternthal Travel Agent

From March 13–17, 200 Choice Hotels associates and franchisees wrapped up AAA Appreciation Week with 1,000 office visits to close to 8,600 agents, counselors and managers in the U.S. The goal was to thank AAA agents and counselors for generating more than $200 million in revenue for the chain last year. To show its appreciation, Choice gave AAA agents discounted rates for an overnight stay between March 17 and May 15. The hotel firm also promoted spring offers for its economy and midscale brands in addition to customized agent and counselor booking incentives.

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