Hampton Takes New Bedding on the Road

To promote Hampton's new bedding package, the chain has employed "Bed Heads," who will pass out coffee gift cards, discounts on pajamas, head and back massages and Hampton's On the Run breakfast bags, to tour 10 cities through July 13. The company's new bedding package—which includes a down-like comforter, extra pillows and crisp white duvet covers—will be rolled out to all hotels by December 1. The bedding is the latest addition of the Make it Hampton initiative, launched in January 2004, which has included various product and service upgrades.

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