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Hilton Boosts Brand With New Campaign

January 13, 2006 By: Erin Sternthal Travel Agent

Hilton Hotels is investing $1 billion for a new brand campaign for its U.S. properties, which includes hotel renovations, an ad campaign and new partnerships with market leaders. Select properties will feature refurbished lobbies, guest rooms and meeting spaces as well as new amenities in rooms. All hotels will also offer healthy food choices as part of the Hilton Eat Right Menu. In addition, Hilton has partnered with Starbucks to serve its products in all hotels and in the middle of the year, Hilton will add Cuisinart two-cup, single-serve, direct-brew coffeemakers in guestrooms.

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