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Hilton Reinforces Expansion Efforts in South AmericaSeptember 14, 2009 By: Joe Pike
Hilton Hotels Corporation joins industry peers and the hotel investment community at SAHIC 2009 – Second South America Hotel & Tourism Investment Conference in Rio de Janeiro, hosted by HVS Argentina. As conference patrons, Hilton is committed to cementing its focus on South America as a target market for the company’s growth and reinforces its desire to introduce new Hilton Family brands to new markets, including its highly anticipated return to Santiago, Chile.
Late last year, Hilton announced plans to significantly increase its presence in South America over the next five years. Since last year’s announcement, Hilton has continued to make progress with new deals, construction debuts, recent openings, and unique design concepts.
Ted Middleton, senior vice president, managed development, for Hilton Hotels Corporation, explained, “Expanding our global platform is a strategic priority for Hilton and South America presents a great opportunity. We have identified a number of target markets with significant potential for growth and our dedicated South America development team is working diligently to introduce our exciting Hilton Family of brands throughout the region.”
Due to the size and strength of the Brazilian economy, Hilton anticipates that Brazil will be a key focus of its development activities in the region. Hilton’s growth plans include not only Brazil’s largest cities, São Paulo, Rio de Janeiro, and Brasilia, but also a number of secondary emerging cities and resort areas. Additionally, Hilton is prospecting opportunities in gateway and strategic markets such as Buenos Aires; Santiago, Chile; Lima, Peru; Caracas, Venezuela; and Bogota, Colombia.