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Kor and SBE Grow

April 9, 2007 By: David Eisen Travel Agent

Two Los Angeles-based hotel groups are upping their
exposure—one with the launch of an altogether new brand, the other by expanding
an existing brand internationally.

SBE Hotel Group, a division of SBE Entertainment, has
announced plans for the launch of a new luxury brand called SLS Hotels. Under a
management agreement with Starwood Hotels & Resorts, the first SLS
property, to be called SLS Los Angeles, will be a reflag of the Le Meridien at Beverly Hills, after a
transformation led by French designer Phillipe Starck.

Meanwhile, Kor Hotel Group is taking its Tides brand
overseas. The first of these upscale-resort properties will be Tides Riviera
Maya, followed by Tides Playa del Carmen. Both will grow off the original Tides
Hotel in Miami.
"Our aim is to create a series of resorts that emit an adventurous,
global-coastal ambience," said Nicholas Clayton, president of Kor Hotel

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