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Iberia, Amadeus Extend AgreementJanuary 18, 2010 By: George Dooley
Amadeus and Iberia, the leading airline in Spain and the European-Latin American market, have agreed to extend their full content agreement until 2014. The agreement guarantees travel agents worldwide access to the entire range of Iberia content through Amadeus.
“We are delighted to extend our commitment to the travel industry with this agreement,” says Manuel López Aguilar, executive vice president commercial and customer, Iberia. “Travel agents can feel sure that they will continue to have efficient access to the complete range of our offer through Amadeus for the next five years.”
According to the agreement, the fares, schedules and inventory made available through the Amadeus system will be the same, and under the same conditions, as through any indirect or direct channel, distribution provider or website.
“This agreement is a critical part of Amadeus’ strategic initiative to secure long-term efficient access to the content of key airlines worldwide, ensuring functional and content parity with all other distribution channels,” says Philippe Chérèque, executive vice president, commercial, Amadeus. “The agreement brings content security on Iberia flights to our travel agency partners and cost efficiencies to Iberia.”
This extension joins a growing number of recently signed long-term full content agreements Amadeus has signed with key airlines including, among others, British Airways (three years), Lufthansa and Swiss (five years) and Virgin Atlantic (three years).
More than 80 percent of all airline bookings sold by Amadeus travel agencies worldwide are made on airlines with full content agreements. This represents over 280 million bookings a year.