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The Emerald City Adds Another Jewel

December 11, 2006 By: David Eisen Travel Agent

Pan Pacific Hotels strengthening Pacific Northwest presence

Sticking to its principle of developing hotels only in areas where a successful one already operates, Pan Pacific Hotels and Resorts opened the Pan Pacific Seattle on November 14, its fourth Pacific Northwest property, joining two in Whistler and another in Vancouver, British Columbia. The Pan Pacific Hotel in South Lake Union, Seattle

The Singapore-based hotel operator mainly concentrates on
the Pacific Rim—it has nine properties in the region—but is turning more attention
to North America, where hotel demand is at
record highs.

The new Pan Pacific Seattle is a mixed-use development
housing a Whole Foods market that is connected to the hotel's ground floor, and
there are 34 condominiums in addition to the 160 guest rooms. Of course, what
new Seattle
property would be complete without a Starbucks nearby? That's right, caffeine
fiends, there's one adjacent to the hotel lobby.

Not only does the luxury hotel stand on its own, it is also
one of the key cogs in the development of South Lake Union, a downtown
lakefront neighborhood that is one of the largest urban-revitalization projects
in the country. The only drawback is that the property is a good hike—about 20
blocks—from downtown Seattle
and attractions such as the famous Pike Place Fish market.

However, what the hotel lacks in convenience, it makes up
for in design. The new property takes its cue from Pan Pacific's Manila property, boasting many of the same design
elements. Zebrawood, striped with rich warm tones, is incorporated throughout
the property and is especially well employed in the bathrooms, which feature
glassed-in separate showers and European-style bathtubs, with shoji
screens to keep the bath private when closed, or create a large suite when

Many of the guest rooms, designed by Hirsch Bedner, a leader
in hospitality interior design, offer unobstructed views of the famed Seattle
Space Needle, downtown Seattle and Lake Union, which sits directly across from
the hotel.

Guest room hardware includes 32-inch HDTV plasma TVs,
featuring Kool Connect technology, which allows guests to watch high-definition
TV and movies or listen to more than 40 radio channels. Additionally, all wired
and wireless in-room, high-speed Internet is complimentary, a striking
departure from many luxury properties that still charge for Internet services.
The only current hiccup at the hotel is that there won't be a functioning
restaurant until mid-February. In the meantime, there is still 24-hour room
service from the hotel's kitchen and a lobby bar, open every day, offering a
light food spread.

The Pan Pacific Seattle operates under the concept of the
"total stay experience," designed to provide focused guest service
and amenities. To achieve this, the hotel takes a page from the cruise lines,
which typically know guests' profiles before they even step on board. "We
develop our services around that system," says Lori Main, general manager
of the Pan Pacific Seattle. "Who they are? What do they want?" Those
wants are then taken care of by personal stewards, who can give guests utmost
privacy or take care of every need they may have.

The recent opening of the hotel is also the perfect time for
travel agents to book clients. Through the first quarter of 2007, Pan Pacific
Seattle is offering "luxury on sale," a program whereby travel agents
can get discounts on the rack rates. It's wise to act now, because normal rates
vacillate between $300 and $500 per night, and availability at the hotel could
prove to be a problem if you don't book far in advance. "We have limited
availability right now," says Main.
"Every room has been sold." Agent commissions range between 8 and 10

The hotel's travel agent liaison is Paul Sposare, director
of sales (206-654-5010). For further information on Pan Pacific Seattle, visit

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