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Amadeus and Accor Agree On Motel 6 and Studio 6 BrandsJune 3, 2011 By: George Dooley
Amadeus reports the extension of its distribution agreement with Accor, one of the world's leading hotel operators, to enable over 1,100 of the chain’s budget Motel 6 and Studio 6 properties to be booked through Amadeus. The addition of these two brands brings the total number of properties available through the Amadeus global distribution system to over 90,000.
The deal enables Studio 6 and Motel 6 to increase brand visibility by leveraging Amadeus’ premium global position. The agreement is part of Accor’s strategy to drive growth for the budget hotel chain by targeting and attracting travelers from outside North America.
The addition of the Motel 6 chain, which offers economy lodging, and Studio 6, which offers affordable comfort for extended business trips, further supports Amadeus’ Hotel Distribution strategy to pursue the best chain brands to deliver on subscriber needs. Amadeus says it is responding to travel agents’ increasing demand for greater choice in budget and long-stay properties.
This comes at a time when foreign visitor arrivals to North America are expected to grow by over four percent per year over the next ten years, Amadeus says. The Motel 6 & Studio 6 network, which spans the U.S. and Canada with more than 1,100 locations and 100,000 rooms, offers foreign visitors a convenient and affordable way to experience the iconic American road trip.
Hugo Ehrnreich, Head of Hotel Distribution, Amadeus, said: “At Amadeus, we want to make sure our partners have it all. We want to meet the strong demand from bookers for a wider choice of hotel content – whether for budget hotels, pre-paid bookings, or niche independent properties. And give hotel providers efficient international reach to boost occupancy rates. We are therefore delighted to extend our already excellent relationship with Accor by integrating Motel 6 and Studio 6 brands at rate parity to Amadeus.”
Ludovic DuPont, Vice President, Distribution Travel Agencies, Accor, said: “For us, this is all about gaining access to the international traveler market. We want to be available through the best, most comprehensive GDS for each region as we seek to promote our budget and extended stay offerings to travelers around the world. Amadeus was the obvious choice to make this happen.”