Ensemble Adds New Members, Reports Sales GrowthApril 18, 2008 By: George Dooley
Watch for Ensemble Travel Group’s launch of its new luxury lifestyle magazine that will be used by Ensemble’s nearly 1,000 agents to build market share. Jack Mannix, president and CEO, says the agency-owned cooperative gained 13 new members in the first quarter of 2008 and that 2007 was a record-breaking year for sales.
In 2008 Ensemble will sustain its strong marketing and promotional programs, Mannix says. This will include expansion of its hotel program with the addition of a staffer to manage its growth. Ensemble’s hosted and amenity cruise program has also expanded to 1,000 giving members an exclusive wedge to expand sales.
Also planned is the celebration of Ensemble’s 40th anniversary at its annual conference October 15-19 at the Red Rock Casino, Las Vegas. Regional marketing meetings are also slated for April 25-26 in San Francisco and May 2-3 in Ft. Lauderdale.
Ensemble was formed in 1968 as the Greater Independent Association of National Travel Sellers (GIANTS), one of the first agency owned cooperatives. Details of Ensemble’s program will be featured in a future edition of Travel Agent. Visit www.ensembletravel.com.