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Star Alliance Launches Incentive Game for Agents

January 11, 2006 By: Peggy Cope Travel Agent

Using an innovative online interactive educational tool, Star Alliance has launched the "Explore the World with Star Alliance" campaign for travel agents and corporate travel planners/bookers in the U.S. Said Nanci Cheberenchick, director sales & market development Americas: "This is an entertaining and interesting way to discover useful facts about our 16 member airlines, routings and destinations around the world." The campaign will continue till March 31, when the 21 travel agents and corporate travel planners/bookers who scored the highest will win round-trip air tickets on Star Alliance carriers. Players earn points by "traveling" through each Star Alliance hub in a round-the-world trip and answer randomly selected questions on each member airline as well as questions on integrated Star Alliance products and services. Additional points can be earned by registering up to 10 ticket numbers from tickets issued between January and March in the U.S. on any of the member airlines. Each ticket number will earn 100 points. The high scores and names of travel agents and corporate travel planners will be displayed on a scoreboard where players can view their standing. Questions cover three categories: Places and Faces, Facts and Stats and Odds and Ends, and players can return to challenge themselves with new questions in multiple games. Visit [].

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