What’s Going On? Marketing for the New Consumer
- July 06, 2009
- By: Travel Agent Central Contributor
- TravelAgentCentral
Travel Agent was recently on hand in Orlando to moderate a panel of travel industry executives. The event, which was hosted by the Orlando/Orange County Convention Visitors Bureau, included an impressive lineup:
Mark H. Brown, executive vice president, AAA Travel; David Pavelko, head of industry, Travel, Eastern Region, Google; Jack Horne, vice president of sales, Hyatt Hotels & Resorts; Mike Pusateri, president and CEO, Vantage Strategy Consulting; Doug Shifflet, chairman & CEO, DK Shifflet and Gary Sain: president & CEO of the Orlando/Orange County Convention Visitors Bureau.
In this third and final part of a three-part series of roundtable discussions, the executives discuss how they are changing their marketing and advertising strategies amidst the current economic crisis in order to best target the new consumers of today. Get their insight in the video below:
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Rob McCaray (JULY 20, 2009)
Useless -- travel company and hotel executive know nothing about the difficulties corporate agents are having in this market. Corporate and leisure agents are the backbone of booking nowadays -- give us some useful information that is going to build and grow our businesses instead of this self fulfilling chatter and garbage. Seems like the editors are interviewing for a new job mostly.
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