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Chicago Launches Ad Campaign to Attract More TourismDecember 12, 2011 By: Josey Bartlett
The Chicago Convention & Tourism Bureau (CCTB) has launched a new branding effort to bring international and nearby travelers to the Windy City.
The CCTB partnered with Chicago-based firms, including Downtown Partners Chicago for creative; M|Buy, Inc. for media buying; Orbitz Worldwide for booking engine, and The Royal Order of Experience Design for website redesign, as well as Slingshot SEO and Miles Weaver to create a new website design and a modern slogan, which puts emphasis on dining, theater and cultural attractions.
In addition to the new web design, CCTB will create print ads and a tip-in brochure. A television ad campaign costing $1.8 million will target travelers within driving distance. Face-to-face visits with travel media are also planned throughout 2012
"Chicago is an international destination for both tourists and businesses, who come to enjoy our state-of-the-art facilities and unmatched assets," said Chicago Mayor Rahm Emanuel. "I support all efforts to promote the city as a destination for the world, and look forward to working with the Bureau and other partners so both residents and visitors can enjoy all our city has to offer."
Chicago's visitor industry provides 124,000 jobs, $11.1 billion in direct spending and $616 million in tax revenues.