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Betsy O'Rourke Is Resigning From Royal Caribbean Marketing Post

May 22, 2012 By: Susan Young

Betsy O’Rourke, senior vice president of marketing for Royal Caribbean International (, is resigning from the line.

Janet Diaz, a Royal Caribbean spokeswoman, confirmed the resignation and said O'Rourke's last day on the job will be May 25, 2012.

Since 2009, O'Rourke, who reports to Adam Goldstein, the line's president and CEO, has been responsible for the cruise line's overall marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.

"At this time there are no immediate plans for a successor, but it is being reviewed," said Diaz.

O'Rourke came to Royal Caribbean with more than 25 years of marketing and communications experience.

She was formerly senior vice president of marketing and communications for Wyndham Worldwide, where she was responsible for developing corporate marketing programs and overseeing media relations.

In addition, she previously served as senior vice president of marketing for the Travel Industry Association of America.

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About the Author

Susan Young
A veteran of 100-plus cruises, Susan J. Young, is senior contributing editor for cruises – covering ocean, river and niche cruises for Travel Agent and

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By Susan Young | May 22, 2012
Betsy O'Rourke, who arrived at Royal Caribbean International in 2009, and has served as the line's senior vice president of marketing, is resigning from the line. Her last day on the job will be May 25. No successor has been named as yet.
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