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Hapag-Lloyd Debuts New English Cruise Campus for Agents

December 1, 2011 By: Susan Young

Hapag-Lloyd Cruises is debuting a new English-language Cruise Campus site -- -- that will assist travel agents in learning about its cruise products.

Using this virtual online site, agents can learn which Hapag-Lloyd ship is most suitable for specific target groups. Retailers will also find out which ships or itineraries will entice potential customers interested in expedition or exotic travel, and what culinary and entertainment concepts are presented on Hapag-Lloyd ships.

Four courses are offered at the outset. The first, simply entitled Hapag-Lloyd Cruises, gives an overview of the company, its fleet, booking options, sales promotions, price structure and bilingual cruises.

The second course focuses on Europa. Agents will learn about this ship's concept and suite categories. They'll also receive consultation and sales training about diverse topics and target groups.

The third course focuses on Hanseatic and Bremen and the features of these expedition ships. Agents will learn about Arctic and Antarctic itineraries, as well as the terms and conditions of travel on Hapag-Lloyd and the line's environmental guidelines.

A fourth course, "Destination South Seas" details what's available in this region for cruisers. Agents will learn about the island groups, expedition routes of the line's fleet in the South Pacific and more.

Upon completion of each course, participants may print out any relevant certificates. Hapag-Lloyd says it will constantly update and enhance the agent-focused training.

Again, the new Cruise Campus site is, while the main Hapag-Lloyd site is

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About the Author

Susan Young
A veteran of 100-plus cruises, Susan J. Young, is senior contributing editor for cruises – covering ocean, river and niche cruises for Travel Agent and

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By Susan Young | December 1, 2011
Want to know what ships might work best for your clients, or how to sell South Seas cruises or expedition cruises? Want to find out about Hapag-Lloyd's commission structure or which of Hapag-Lloyd's ships offer certain types of entertainment or culinary experiences? The line says the new Cruise Campus will do that and more.