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Holland America Floats Its Own Stimulus Plan

December 15, 2008 By: David Eisen


The U.S. Government isn't the only one initiating stimulus packages. Holland America Line has unveiled its own Vacation Stimulus Plan in an effort to boost cruise sales. The plan encompasses four main points: 1) unprecedented low fares; 2) deposits reduced by 50 percent on cruises and cruise tours departing on or after May 1, 2009; 3) a 25 percent savings on standard Cancellation Protection Plan on cruises and cruise tours departing on or after May 1, 2009; and 4) suspended fuel supplements for cruises departing on or after Dec. 17, 2008.

“Our message is to buy low and live high. With great fares, reduced deposits and a lower fee to protect the cost of a vacation, there really has never been a better time to cruise with Holland America Line,” said Rick Meadows, executive vice president-marketing, sales and guest programs. “Vacationers are increasingly looking for best values, and Holland America Line’s Vacation Stimulus Plan provides a number of extra features and benefits.”

Holland America encourages agents to take advantage of the wide range of sales tools now available online including free promotional pieces. Agents can also book clients and get full information on sales incentives and commissions.

Visit Holland America's Travel Agent Headquarters at

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By David Eisen | December 15, 2008
Premium line looks to jumpstart cruise bookings.
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