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Royal Caribbean Reorganizes Sales Team

September 24, 2007 By: David Eisen Travel Agent

In a move to strengthen travel partner relations, Royal Caribbean has announced a reorganization of its sales team. Ken Muscat, previously regional vice president of sales, has been bumped up to vice president of sales, responsible for consolidating the cruise line's distribution strategy. Other reappointments: Magnus Wrahme to associate vice president of national accounts and Juan Silva to director of e-distribution strategy and development. "As Royal Caribbean continues to expand globally," said Lisa Bauer, senior vice president of sales, "we are taking this opportunity to realign our team to better cater to the dynamic needs of our travel partners."

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