Air Canada President and CEO Calin Rovinescu has announced the appointment of Lucie Guillemette as the airline's executive vice president and chief commercial officer. Guillemette is based at the airline's Montreal headquarters, joins the Executive Committee, and continues to report to Benjamin Smith, president, Passenger Airlines.
In her new role, Guillemette will be responsible for Air Canada's commercial strategy and revenue generation, which includes marketing, sales, network planning, and revenue management.
In her 30 years with Air Canada, Guillemette has held several management positions. Prior to her current position, Guillemette was senior vice president, revenue optimization since in 2015, and vice president, revenue management since 2008. Guillemette joined Air Canada in 1987 as a customer service and sales agent, subsequently holding various positions in pricing, inventory control, product management, human resources, and a number of senior marketing and commercial positions.
Air Canada is Canada's largest domestic and international airline, serving more than 200 airports, six continents, and more than 41 million customers.