Royal Caribbean Rewards Agents
June 23, 2006
By: Susan Young
Royal Caribbean has ramped up its "Travel
Agent Appreciation" efforts with two new initiatives. The first, a Summer
Splash Regional Ship Inspection program will offer travel partners and their
clients the opportunity to visit a ship and learn more about the brand. The
second, a Mystery Shopper program, will reward agents for recommending a Royal
Caribbean International cruise vacation. Royal Caribbean
says that throughout July and August, more than 1,000 agents and prospective guests
will take part in the Summer Splash program. That program will include an
escorted tour of a ship by a sales representative, a short brand update
presentation and lunch. Travel partners can learn about the program by visiting
[www.cruisingpower.com], and clicking the "About-Us," "Working-With-Us" and "Event-Management" navigation links. After entering the Event Management
screen, agents can select "Register for an Event Open to the Public," where
they can view the entire schedule of ship tours available in their region.
Events are slated at Baltimore, MD; Cape Liberty Cruise Port, Bayonne, NJ; Fort
Lauderdale, FL; Galveston, TX; Los Angeles, CA; Miami, FL; Philadelphia, PA;
Port Canaveral, FL; Seattle, WA, and Vancouver, Canada. With the new Mystery
Shopper program, agents might win a $1,000 gift card and a stateroom on a
pre-inaugural event aboard Liberty
of the Seas in 2007 if they recommend a Royal Caribbean cruise to potential
guests. The mystery shopper will phone or visit any time during weekdays.
Agencies will be selected at random, and one winner will be posted everyday on [www.cruisingpower.com].