The American Society of Travel Agents (ASTA) has debuted a four-part webinar series based on data from the "Value of Travel Agents," ASTA’s new consumer study sponsored by Carnival Cruise Lines and conducted by MMGY Global, a third party research firm.
ASTA's webinar series will illuminate all aspects of the results that can help ASTA members better reach U.S. travelers.
“The Value of Travel Agents study was designed to better understand the motivation for travelers to use agents and to travel." said Zane Kerby, CEO, ASTA. “Knowing why travelers value agencies and the reasons they travel are essential for an effective marketing strategy and a sccessful brand.”
The first webinar, "The Value of Travel Agents," will provide a general overview of all the results. This webinar is for agencies that are building client lists as well as agencies who want to keep their current client base. It's slated for April 9 and targeted to all ASTA members.
"The Messaging for Targeted Marketing to Consumers" webinar will be held May 21. This second webinar will provide marketing messaging that can be derived from traveler responses on how they travel, how they book, where they look for inspiration, why they use an agent and why they don’t.
The webinar is targeted at agency owners or managers, as well as managers and marketing/communication staffers at larger agencies. It will help participants upgrade their messaging to target U.S. travelers.
The third webinar is on "Understanding Business Travelers" and will be held June 11. It will concentrate on the demographic and travel habit data collected from business travelers including why they use and don’t use agents. ASTA said that this webinar is targeted at current and potential corporate travel agencies.
The last webinar, "Understanding Consumers Who Travel," will be held July 16th. This webinar will primarily cover the demographics of travelers, especially the agent users versus non-agent users. ASTA said there is strong data on why travel agent users are better customers for many suppliers. T
his webinar is targeted for ASTA’s supplier members as well as any agency personnel who want a better understanding of traveler demographics.
For more information about the webinars, go to www.asta.org/events.