Rearden Adds Distributors

Rearden Commerce of San Mateo, CA, tapped 12 well-established U.S. travel management companies (TMCs) as regional distributors for its new personalized "Total Travel Experience" technology product. The firms include: Adelman Travel Group of Milwaukee; Best Travel of Chicago; Cain Travel Group of Boulder, CO; Campbell Resources of Dallas; Casto Travel of Santa Clara, CA; GlobalStar Travel Management of New Jersey; Peak Travel of San Jose, CA: Tower of Chicago; TravelStore of Los Angeles; Travelong of New York; Travizon of Boston, MA; and Ultramar of New York. Rearden will also maintain its existing distribution agreement with BCD Travel (formerly WorldTravel BTI). In addition, Rearden added three industry leaders to its alliances team: Mike Daly, former executive vice president of sales and marketing for Key2Travel; Mike Miglio, former vice president of global solutions sales for e-Travel; and Steve Soto, former vice president at GetThere. The travel industry veterans have joined the company to spearhead the new distributor program.