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NCL Restructures Sales Department

May 15, 2006 By: Susan Young Travel Agent


NCL Corporation is restructuring its North American sales department. As a first step, Scott Rogers, NCL's senior vice president of marketing and sales, promoted Terri Burke, formerly NCL's director of key accounts, to a new position of vice president of business development. Burke will report to Rogers. The new NCL sales department structure redistributes executives into three core groups-business development; sales, strategy and planning; and charter, meetings and incentives. Burke will lead the business development team, including Wayne Peyreau, director of field sales, Joe Jiffo, director of national accounts, and a replacement to be named to lead Key Accounts replacing Burke. In addition, Burke's area will develop future business opportunities with increased focused on home-based agents and new emerging retail business models. Clark Reber, director of sales planning will continue to lead the sales, strategy and planning team and he will report directly to Rogers. Strategy and Planning will support the business development group by creating and managing training programs, events, promotions and tools for travel agents as well as shepherd continued growth of travel agency loyalty programs and the NCL President's and Captain's Clubs. Inside Sales will expand its focus to become a "one stop" shop for both travel agents and field sales, handling questions and issues regarding business on the books. Inside Sales is going to evolve and alleviate the need for the district sales manager to be involved in non-selling activities, said Rogers. The charter, meetings and incentives team will continue to be led by Marianne Schmidhofer, who now reports directly to Rogers.


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