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Aspen/Snowmass for Families

January 19, 2012 By: Adam Leposa Travel Agent


Kids having fun
Kids having fun at Snowmass


This season Aspen/Snowmass is featuring $26 million worth of improvements and packages to lure families to its Colorado slopes. Additionally, a strong snowmaking push has shored up ski conditions on all four mountains.

“We had good snowfall in October and early November, but the last half of November and December were dry, as they were all across the West,” says Jeff Hanle, director of public relations for Aspen/Snowmass. “We were fortunate to have a lot of cold weather; we made a lot of snow, and all four mountains are open.”

Major improvements this season include the new Tiehack Express quad lift on Buttermilk, which cuts ride time from 18 minutes to just under seven minutes. The Merry-Go-Round restaurant has undergone a $6 million remodel to improve energy efficiency. Also new but not yet open this season is the first phase of the Elk Camp Restaurant

To celebrate these improvements, Aspen has launched two packages. The “Kids Ski & Stay Free” package provides children ages 7-12 free lodging and lift tickets with the purchase of lodging and a comparable adult ticket for four or more days. As an added bonus, kids get free rentals with the purchase of a comparable adult rental of four days or more. The “Perfect Storm” package has a buy-four/get-five deal on lift tickets, equipment rentals and group lessons, as well as a deals card that gives a variety of savings options at the resort.


Agent Advice

Marrilee Foukal McLean, Alabama World Travel, recommends checking out the St. Regis Aspen Resort, which just underwent a $40 million renovation by Lauren Rottet.

Families with small children “would probably enjoy staying in one of the ski-in, ski-out homes or condominiums in Snowmass,” McLean says.

Her favorite place to dine is the little-known Skiers Chalet Steakhouse. “It’s small, quaint and intimate,” she says. “My tip is to always make dinner reservations in advance, or arrive early (before 7 p.m.).” She adds, “I’ve never been to any Aspen restaurant (even the chic ones) that required men to wear a coat and tie.”



While on the mountain, families can enjoy a host of kid-friendly activities. The Treehouse Kids’ Adventure Center features shopping for children’s outerwear, game/activity rooms for all age groups, and karaoke and movie nights.

The “Winter Wild Things” program teaches kids about the local wildlife of Aspen, as well as how to make a snow cave and other survival skills. Weekly campfire sing-alongs in Snowmass, family movie nights at the Limelight Lodge in Aspen, five ice skating rinks in Aspen and Snowmass, horse-drawn sleigh rides and dogsledding are off-slope options for the entire family.
To book or for more information on these packages agents should call 800-525-6200.

Getting There

Your ski clients can fly into Aspen/Pitkin County Airport (ASE), which just added nonstop American Airlines flights from Los Angeles and Dallas. From there, free shuttle buses are available between all four mountains, within Aspen and to Snowmass Village. Eagle County Airport (EGE) is 70 miles away, and Denver International Airport (DIA) is 220 miles away.

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About the Author

Adam Leposa
Adam Leposa is the Online Managing Editor of He has worked as an Editorial Associate in the Children's Division of Simon & Schuster. He is a graduate of...

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By Adam Leposa | January 19, 2012
Aspen/Snowmass rolls out improvements and packages to lure families this season. Travel Agent takes a look at what's new in terms of improvements, as well as how to sell this destination to clients looking to take their kids on a family ski getaway.