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Tahiti Launches New Marketing CampaignMarch 31, 2009 By: Mark Rogers, George Dooley
In an effort to kick-start its faltering arrivals figures, Tahiti Tourisme North America has launched a new marketing campaign called “Invest In Your Love.” The multimedia marketing campaign features an online video contest, deals of the week, valuable discounts and savings while focusing on Tahiti’s reputation for romance and rekindling relationships.
A series of online video contests will launch on the site in late April asking couples and families to submit interesting and entertaining videos illustrating why they deserve to win a trip to Tahiti. Tahiti Tourisme North America will award six trips in 2009. Travel, including international air, inter-island transportation and first-class accommodations, may include the islands of Bora Bora, Huahine, Moorea, Taha’a, Tikehau and many more.
Tahiti Tourisme North America will leverage the “Invest in Your Love” microsite to drive viral penetration and public relations, as well as support the “Invest In Your Love” campaign with traditional media including online banners, search engine marketing and print advertising.
Marketing goals for the “Invest in Your Love” campaign include increasing North American visitors to the islands of Tahiti as well as keeping Tahiti top-of-mind as the ultimate vacation destination.
In addition to the video contest, hot deals of the week will be offered including airfare, hotel packages and discounts on meals and excursions. “Cash in Your 401(t) (for Tahiti)” is a unique part of the promotion offering valuable add-ons, discounts and bonus savings that can be redeemed when travelers book their vacations to Tahiti. A downloadable Tahiti widget will be available offering a slideshow of the islands of Tahiti along with interactive travel maps and real time weather reports.
Tahiti continues to battle a precipitous drop in tourism arrivals. Latest figures show a 30 percent drop in arrivals in February compared with the same month in 2008. The 10,000 visitors last month are the lowest figure since 1996 when political unrest in Tahiti forced the closing of the international airport. Hotel and resorts are struggling with an average occupancy rate of 34 percent.