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Pürovel Spa & Sport: New Brand from SwissôtelJune 15, 2011 By: George Dooley Travel Agent
|Image // (c) 2011 Purovel Spa & Sport|
New Pürovel Spa & Sport centers will be rolled out around the world within the Swissôtel Hotels & Resorts international hotel chain. The deluxe spa and sport facility idea is based on an Alpine-inspired solution for vital treatments and exercise within a modern, contemporary setting.
The new Pürovel Spa & Sport centers reflect Swissôtel’s commitment to natural materials and resources such as stone, wood, water and flowers and are a reminder of the pure nature and invigorating mountain air of the Swiss Alps, the company reports.
It is an approach which makes sure guests do not forget they are staying in a hotel group with Swiss roots. “Health and natural vitality are perfectly synonymous with Switzerland,” explained Lilian Roten, vice president of operations at Swissôtel Hotels & Resorts. “There is virtually no other country in the world that can compete with Switzerland’s unique and unspoilt environment and its healthy climate.”
Some of the hotel chain’s existing spas, such as those in the Swissôtel Krasnye Holmy in Moscow and the Swissôtel Tallinn, have already been converted into Pürovel Spa & Sport centers. More are set to follow in other Swissôtel locations in the near future. New hotels such as the Swissôtel Dresden will work exclusively with the Pürovel brand right from the start.
The new brand name Pürovel Spa & Sport is also a reference to the origin of the Swissôtel Hotels & Resorts, the company says.
The new Pürovel Spa & Sport brand includes a range of Pürovel body care products, which can also be found in the rooms of the Swissôtel chain and contain only ingredients from Switzerland.