AMResorts, a subsidiary of Apple Leisure Group, has promoted Erica Doyne to vice president of marketing from the position of senior director of marketing.
In her new executive position, Doyne will be responsible for leading a multifaceted plan with insight-driven marketing and PR strategies, aimed at increased CRM and sales. Doyne will additionally take part in AMResorts’ strategic task force to support sales goals, and drive new marketing and expansion opportunities in line with the company’s growth.
Doyne joined AMResorts in 2005 and has been promoted several times throughout her career. In 2013, she was recognized as a "Rising Star" for the second consecutive year, which honors the industry’s brightest and most successful professionals under the age of 35.
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