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Amadeus and Accor Extend 10-year Partnership

April 10, 2012 By: George Dooley Travel Agent

After more than 10 years of collaboration, Amadeus and Accor have announced an extension of their revenue management partnership. Under this new agreement, both companies will work on achieving higher adoption of  the Amadeus Revenue Management system that will permit Accor - a leading hotel operator  - to make more informed decisions, optimize room capacity and drive revenue growth.

Both companies will work jointly to identify ways to optimize the use of the Amadeus Revenue Management system across Accor’s properties, which will include the rollout of a training campaign for revenue managers to increase the knowledge and adoption of the solution.
 “Over these 10 years of cooperation, Amadeus has proved to be a key partner and supported us in the deployment of the revenue management solution across our organization. For this reason, we are pleased to extend our long-standing relationship with Amadeus to keep collaborating in a closer way to provide our hotel revenue managers with a sophisticated solution to increase the profitability of our hotels,” said Jean-Luc Chrétien, executive VP sales, distribution & loyalty at Accor Hospitality.

“We are very enthusiastic to extend our relationship with Accor, cooperating in more depth to support their operational processes and achieve a higher adoption rate. Accor revenue managers will further benefit from a unique technology to adjust more rapidly to an ever-changing environment and to ultimately maximize their competitiveness,” said Jeff Edwards, Amadeus head of global hotel business.

Accor is present in 90 countries with more than 4,400 hotels and 530,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis styles, Etap Hotel/Formule1/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget.


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About the Author

George Dooley
George Dooley, Travel Agent’s senior contributing editor covering retail and technology, has a long-standing reputation as one of the top travel industry journalists. He notes...

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By George Dooley | April 10, 2012
Both companies will work jointly to identify ways to optimize the use of the Amadeus Revenue Management system across Accor’s properties.
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