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Amadeus Boosts Air China's International e-Commerce

July 7, 2008 By: George Dooley

Amadeus reports the successful implementation of Air China’s international e-business in 25 international markets and strong growth in online bookings. Air China turned to Amadeus for a fully hosted and customized internet booking engine, which will help Air China manage the intensified international online traffic due to the Olympic Games in Beijing this summer.

Air China Director, E-commerce, Lui Dong commented: “As a carrier operating worldwide with a vastly diverse customer base, Air China opted to build a local Web site presence in each of its international markets, thereby offering our customers the best online experience, locally. This will help grow our international online business, especially during the increase in passenger traffic before the Beijing 2008 Summer Olympics.”

Through partnering with Amadeus, Air China now offers its international customers in many markets a fully localized, online booking product in the native language and local currency, thus enhancing customers’ overall experience and increasing online conversion rates.

The Amadeus e-Commerce solutions currently power more than 250 websites for over 80 airlines worldwide. As a Star Alliance member, the Beijing 2008 Olympics Airline Partner and the only flag carrier of China, Air China operates a worldwide network from its hub in Beijing.

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