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ASTA Offers Bing Search Tools WebinarJanuary 17, 2012 By: George Dooley Travel Agent
ASTA is working with Microsoft to offer a webinar, “Grow Your Business with Bing Tools,” on Jan. 19 at 1:00 p.m. EST. In addition to expanding their online acumen and technological capabilities, all attendees will receive $75 in free search advertising on Bing and Yahoo! Search, ASTA said.
“This webinar is just the first in a series of targeted education opportunities to assist travel agents increase their profitability. We are working with Microsoft to develop additional, high-level education for our September 2012 Travel Retailing & Destination Expo in Los Angeles that will focus on using software to improve productivity and increase sales,” said ASTA CEO Tony Gonchar.
“We need to enable industry professionals, and especially those in the critical travel sector, with simple tools to help grow their business,” says Matt Lydon, general manager for small- and medium-sized business advertising, Microsoft Corp. “With Bing tools, the goal is to make it as simple as possible to drive traffic to your website and help increase sales.”
Participants will learn about Bing tools and online marketing techniques to help them: improve their website’s rank on Bing and Yahoo! Search results pages quickly; make sure their site “gets found” by the customers they want; and drive immediate traffic to their site through flexible pay-per-click search advertising on Bing and Yahoo! Search.
Attendees will get the chance to have their questions answered live by Microsoft expert Duane Forrester, a senior product manager for the Bing Webmaster Program.
The free search offer is valid only for registered attendees of the Grow Your Business with Bing Tools webinar on Jan. 19, 2012, at 1:00 p.m. EST who are advertisers opening a new account on the Bing advertising interface, Microsoft Advertising adCenter, in the United States. A $75 ad credit for the Bing user interface, Microsoft Advertising adCenter, will be sent to the email address used during registration approximately one to three weeks after the webinar. This offer has a spend limit that is not to exceed $75 credit in search ad clicks and expires on Feb. 29, 2012 (midnight Pacific Time).