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ASTA Offers Webinar on Search Engine and Website MarketingJune 14, 2011 By: George Dooley Travel Agent
The latest webinar offering from the American Society of Travel Agents (ASTA)--SEO for Travel Agent Websites (June 22, 2 p.m. to 3p.m. EST)—will examine Search Engine Optimization (SEO) as it applies to a travel agent’s website, providing participants with the tools they need to take control of their website’s SEO ranking and move it ahead of the competition.
George Oberle, the force behind TravelBlogProject.com, which guided 225 travel agents through a 100-day online marketing effort encompassing SEO, social media and blogging, will discuss SEO for travel agency websites. As an added value, participants will get a glossary of the SEO technical terms prior to the start of the webinar.
“This webinar is essential for anyebinar goal is toesident and chair. “It features the fundamental information every web user needs to know in order to better market their services and get their agency’s information and services in front of the traveling public.”
Among the key topics covered will be: keyword research; page titles; header tags, meta description and keyword tags; creating content pages for search marketing; keyword phrase repetition, image alt description tags; proper directory; silo creation; back-linking; use of internal text-links in your web copy; and how to understand and utilize web stats to refine your efforts.
Oberle, a second-generation travel industry veteran, has owned and operated two travel agencies over a 20-year period, each with successful vacation and corporate travel departments. Currently, he works for a large regional agency as a webmaster and SEO specialist. He also operates ReviewResorts.com, a user-generated resort and cruise review site that welcomes travel agents to post reviews and travel deals free.