Amadeus and UNICEF, the United Nations Children’s Fund, report a new partnership to help shape a better future for the world’s most vulnerable children. The partnership will enable travel providers and sellers to raise funds for UNICEF by giving their customers the opportunity to make a micro donation when paying for travel online.
“This joint initiative represents an innovative model to drive donations. The technology solution that Amadeus has provided to UNICEF as a philanthropic contribution will help this international organization harness a collective, global action to raise funds for children,” said Tomás López Fernebrand, Senior Vice President, General Counsel and Corporate Secretary for Amadeus.
“The process itself will be simple for travelers: a single click, that’s it. We truly believe that investing in today’s children, especially in relation to their health and education, helps to break the cycle of poverty, contributing to create more stable societies and sustainable growth," Amadeus said.
The micro-donation process will be user-friendly, allowing travelers to simply add a donation to UNICEF as they complete the shopping process online. During the first stage of this program, selected travel providers and sellers, such as airline websites and online travel agents, will integrate a ‘check box’ on their online booking pages. If a traveler chooses to make a donation, they will receive a confirmation email, Amadeus says.
For participating travel brands, the product will exist as a neutral standalone system, cross-channel merchant engine. This consists of a donation interface to collect donation data that is linked to an Amadeus payment gateway. The donation payment is processed as a separate transaction from the travel purchase, simplifying things for the partner and for UNICEF.
The partnership said it aims at setting the foundation for a wider collaboration using technological innovation and engaging the global travel industry to crowd-source funds for children’s projects around the world.
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