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PATA Works to Rebuild Thailand's ReputationJune 3, 2010 By: Meagan Drillinger
After all the bloodshed and violence in Bangkok, the Pacific Asia Travel Association (PATA) is calling for a tourism recovery campaign that will undo Thailand's recent rep.
"We believe that we must rebuild international confidence in Thailand as a destination that already offers tremendous value," says PATA CEO Greg Duffell. "As we now enter the low season, hotel rates are extremely competitive. We prefer to see an image building campaign, rather than a strategy based on product discounting."
Duffell continues to say that PATA is urging hotels to add value to room rates, such as free wi-fi, breakfast and more. Discounted prices are simply not enough to bring tourism back. Confidence in an enjoyable trip is key.
Duffell met with the Bangkok Metropolitan Administration on June 2 to discuss moving forward.