As part of our ongoing coverage of the 30th annual Caribbean Travel Marketplace, Travel Agent sat in on a press conference hosted by the Bahamas Tourist Office and learned that the destination received more than 5 million visitors in 2011. It was the second straight year the destination received more than 5 million clients.
Vincent Vanderpool-Wallace, minister of tourism and aviation for The Bahamas, told attendees that The Bahamas is looking to keep the momemtum going by aggressively promoting travel within the destination.
According to Vanderpool-Wallace, the destination is planning to double the capacity for air passengers looking to travel to any of the 16 islands in The Bahamas.
"We realize there is a heavy need to promote the other islands in The Bahamas because many people don't know anything other than Paradise Island," Vanderpool-Wallace says.
Vanderpool-Wallace says promotion to the 16 islands has already begun in the United Kingdom. A new website geared at North American clients is slated to be rolled out by March, he says.
Keep visiting www.travelagentcentral.com for more updates from our ongoing coverage of the Caribbean Travel Marketplace.