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Disney to Serve Healthier Food at Parks

October 16, 2006 By: Dan Butcher Travel Agent

The Walt Disney Co. will begin serving more nutritionally balanced meals at its domestic theme parks and will sign movie and other endorsement deals only with restaurants that limit fat and sugar in menu items, the company said Monday, the AP reports. Trans fats will be eliminated from meals at domestic parks by the end of next year, and will not be included in licensed and promotional products by 2008, Disney said. Disney CEO Robert Iger said the move came in response to comments from parents about the eating habits of their children. Disney said it would implement the new guidelines over the next several years as current contracts expire. Iger said the company also sees a business opportunity in promoting and licensing healthier products, ranging from breakfast cereals to the children's meals it serves at its 11 worldwide theme parks.

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