The Hertz Corporation is launching a new branding campaign designed to showcase both the practical reasons for and emotional experiences of travel.
The rental company is planning on offering the eco-friendly vehicles as early as next year.
Renting a car can enhance the flexibility of any trip, be it business or leisure, ASTA says, offering consumer tips on renting a car and drive vacations.
Approximately 150 off-airport car rental locations and 10 equipment rental locations will be opened in 2010.
Hertz will develop a program for the roll-out of Nissan LEAF at select rental sites in the U.S. and Europe.
The exclusive agreement between Alamo and Virgin Holidays began January 1.