Font size: A A A A
Home > Industry > Trends-Research

CLIA and Google Co-host Cruise Digital Marketing 2011

September 27, 2011 By: George Dooley Travel Agent

The Cruise Lines International Association (CLIA) has recently worked with Google to co-host “Cruise Digital Marketing 2011,”  CLIA reports. The event's goal: analyzing and understanding the impact of the digital world from a marketing perspective with reference to the travel industry.

Questions about effectively reaching customers, analyzing existing data to drive results and differentiating one brand from another were only some of the many subjects discussed during the event, CLIA said. The event offered a fresh perspective on technology for the marketing experts in the travel industry and beyond.

“CLIA welcomed this close collaboration as the perfect chance to emphasize the need of understanding the digital world and its continuous changes, not only for the benefit of the cruise industry, but for the entire travel industry as well,” said Christine Duffy, CLIA's President.

Focusing on topics such as customer loyalty, learning from retail by creating the offline experience online, measurement and attribution of online marketing, the day’s sessions served as an informative analysis of the current digital landscape with examples of success stories from various industries, CLIA said.


What do you think of this $type?


About the Author

George Dooley
George Dooley, Travel Agent’s senior contributing editor covering retail and technology, has a long-standing reputation as one of the top travel industry journalists. He notes...

This comprehensive guide begins at Alfava Metraxis and ends at Doctor Who Magazine wins the ACE Press Award 0 Following its record breaking ABC figure earlier this year, Doctor Who Magazine had cause for further celebration at the 2014 ACE Press Awards held viagra bedeutung online apotheke at the Museum of London. This may take a second or two.

By George Dooley | September 27, 2011
The one-day event explored impact of digital marketing on travel.
Filed under : Trends-Research