Tell Your Clients, Travel Tops the Happiness Totem Pole

Airport escalators at the Madrid AirportWednesday, March 20, the world will celebrate its first-ever International Day of Happiness. With a focus on global travel, community and customer satisfaction, G Adventures became curious to know just how much travel factors into happiness worldwide. To find out, they conducted an online survey between February 3 and 14, 2013. Results are based on a sample of 2,321 respondents from G Adventures’ external global network.

A large majority of respondents (83 percent) of the 2013 G Adventures Happiness Survey reported that travel is very important to their happiness. Travel was deemed more important than marriage and having a baby in terms of making people happy. When asked what aspect of travel makes respondents most happy, “new experiences” topped the list, followed by “culture” and “meeting new people”. Nearly half of the survey respondents said they enjoy engaging in active experiences when travelling.

According to the survey, travel is also more highly valued by women than men. While men prefer to travel with their spouse or significant other, women ranked “friends” as their ideal globetrotting companions.  Family members were ranked the least popular people to travel with. A surprising eight per cent of people in a relationship prefer to travel alone. Australia and New Zealand are the most desired destinations.

More than half of respondents prefer to celebrate a happy occasion such as a birthday or anniversary somewhere abroad or overseas. When not travelling, 60 percent of respondents find inspiration researching travel online, and when not actively researching, they still imagine their next getaway. Half of respondents confessed to daydreaming about travel for an hour daily at work, while a fifth spend the entire day fantasizing about being abroad. Nearly two-thirds of those polled admitted that more time off to travel would make them happier at work. They went as far as saying that travel is more important than an increased salary or having their own office. When it comes to bonuses, half would opt for a free trip, rather than cash or additional days off.

Visit: http://gadvnt.rs/WHfKUL.