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Where are U.S. Travelers Heading in 2010?

February 17, 2010 By: Staff

With U.S. leisure and business travelers factoring in value and price for their travel plans at the start of 2010, London and European favorites - Rome and Paris lead hotel price comparison site’s 2010 top ten international destinations for U.S. travelers.

Bangkok, Sydney, Dubai and Cancun add diversity to the international top ten list for 2010 while, domestically, U.S. travelers are headed to New York City, followed by Las Vegas, Miami Beach, Orlando, New Orleans and the city of Miami. General Manager Michael Doubinski observed that both vacationers and business travelers are taking advantage of competitive deals in the current tourism environment before the industry rebounds. “In the first months of 2010 consumers are looking for good deals on hotels and flights that will make their dollar go further," he said. "The economy is still weak and so are hotel rates, but we are tracking consistent increases in pricing. If the economy continues this recovery, bargains will become harder to find, so for travelers on the lookout for cheap rates, the best time to book may in fact be now.”

Travelers are the beneficiaries of the 8.8 percent slump in room rates recorded by data firm Smith Travel Research, with the rates drop still presenting great deals for consumers before the northern summer months. 

“London is the clear favorite for American travelers in 2010,” said Doubinski. The city currently offers good value with average room rates of $166, heading off second-ranked Rome at an average rate of $148 and third-placed Paris at $197.

Long-haul destinations Hong Kong and Sydney take fourth and fifth spots at a competitive $100 and higher $171 respectively, with 6th ranked Bangkok attracting international travelers with low $77 nightly rates. Barcelona is ranked seventh, offering average rates of $154, with Playa del Carmen eighth and most expensive in the top ten at $240, ninth ranked Cancun offering average rates of $192; and 10th placed Dubai at $227 costing U.S. visitors second highest nightly prices.

Domestically, data demonstrates the continued appeal of New York City, the top U.S. visitor choice, despite its $180 average rates currently the country’s second highest. 

By comparison, second favorite city Las Vegas is valued at $110 per night. Similarly rated one of Travelzoo’s ‘Wow Deal Destinations’ for 2010, the entertainment hub offers attractive hotel deals as it counters a slump in tourism and conference visitors since 2009.

At $203, third ranked Miami Beach will cost visitors the highest average U.S. room bill, while in contrast in fourth place, Orlando currently offers the most attractive hotel rates in the top 10, at a $90 average. 

In fifth rank, New Orleans at an average US$137 and 6th ranked the city of Miami at $138 is competing on price, as are San Francisco in seventh with $109 and Chicago, also at $109. Honolulu’s warm weather will cost visitors an average $136 nightly; followed by the 10th most popular city of Los Angeles, offering visitors a low average rate of just $104.’s top cities overlap strongly with travel search site Skyscanner’s ‘Most Searched for Destinations for 2010, from U.S. Airports’, showing travelers again seeking out London, New York City, Las Vegas, Paris, Los Angeles, Orlando, Rome and Miami among its rankings.

The forecast for 2010 according to a recent survey complied by Travelzoo found that 74 percent of respondents will take a vacation this year only if they find a good deal. Despite seeking out competitive deals, TripAdvisor’s annual survey reports that Americans expect to travel more in 2010 than in 2009, with 41 percent saying they plan to spend more on leisure travel in 2010 than in 2009.  

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By Staff | February 17, 2010
With U.S. leisure and business travelers factoring in value and price for their travel plans at the start of 2010, London and European favorites Rome and Paris lead’s top 10 international destinations for U.S. travelers.
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