Air Turks & Caicos, the national airline of Turks and Caicos Islands, recently announced the changing of its name to InterCaribbean Airways.
The "InterCaribbean" name was chosen to reflect the greater Pan-Caribbean expansion of air service in the Western Caribbean in the coming months. With this a new slogan adopted to reflect the mission, "Connecting you and the Caribbean."
"An important part of this process was to translate the airline's vision in producing a Pan-Caribbean brand that reflects the route expansion and growth of network plans." says Norbert Lambriex, the founding partner and creative director of Lila Design, in a written release. "The lively and joyful Caribbean colors are renowned worldwide and should be recognized while our brand matures into a timeless and powerful image. The logo represents elements of the sea, air, palm trees and flamingos."
Lila Design is a Netherlands based boutique branding company specializing in airline and corporate jet designs. Air Turks & Caicos is the national carrier of Turks & Caicos Islands, operating a fleet of Embraer 120 and Beech 99 aircrafts.
Visit www.flyairtc.com.