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Hard Rock Las Vegas Introduces New Loyalty Program

March 28, 2012

Hard Rock Hotel & Casino introduces Backstage Pass, a unique loyalty program offering hotel guests and patrons backstage access to experience the ultimate in rewards from Las Vegas' premier rock and roll entertainment destination, now available.

The one-of-a-kind tiered program presents escalated earning potential for every dollar spent anywhere at Hard Rock Hotel and offers an unmatched collection of benefits spanning from hotel amenities, casino rewards, dining exclusives, nightlife experiences, insider privileges and personalized offerings. Advantages include room upgrades, access to ticket presales and offers for concerts at The Joint, complimentary access and priority entry to Beachlife pool events, up to 50 percent off dining and spa service discounts.

"The Backstage Pass program celebrates Hard Rock Hotel's loyal guests by offering them exceptional reward benefits," said Bill Warner, president of Warner Gaming and CEO of Hard Rock Hotel & Casino. "We are thrilled to be able to offer our customers this exciting extension of the Hard Rock Hotel experience."

Backstage Pass has three member tiers – General Admission, Entourage and Platinum Access. New members begin their membership with the complimentary General Admission Backstage Pass and can earn their way to higher tiers, unlocking greater rewards as they graduate to the next level.

Members may use their Backstage Pass while gaming on Hard Rock Hotel's newly-renovated casino floor, high limit lounge or full pay video poker machines to receive the ultimate program benefits per dollar spent. Guests can play the slots and receive one point for every $1 coin-in on reel/video reel machines and every $2 coin-in on video poker machines. One hour spent at the poker table will earn 500 points for Backstage Pass members. Additionally, Backstage Pass members earn 10 points for every $1 spent on non-gaming experiences including hotel services, dining, nightlife, entertainment, spa/salon and retail.

Rewards and benefits of the Backstage Pass include:

* Preferred Guest Room Rates (All Members)
* Access to ticket presales for concerts and fights at The Joint (All Members)
* Priority Reservations for unique Spa Treatments at Reliquary Water Sanctuary & Spa (Entourage and Platinum Access Level Members)
* Complimentary Access & Priority Entry to famed Rehab Pool Party/Beachlife Experience (Entourage and Platinum Access Level Members)
* Complimentary Bottle Service and Priority Entry to the Exclusive Vanity Nightclub (Entourage and Platinum Access Level Members)
* Two (2) Complimentary Concert Tickets every 25,000 points earned (Entourage and Platinum Access Level Members)
* Personal Host Services (Platinum Access Level Members)

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