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MGM Grand Incorporating Addition of Three TowersDecember 18, 2006 By: David Eisen Travel Agent
The Signature targets luxury travel segment
That a portion of the movie Rocky IV was filmed in the MGM Grand Las Vegas (www.mgmgrand.com) vastly misrepresents what the hotel is to the landscape of the Las Vegas. Clearly, it's never been an underdog. The massive 5,000-plus-room property—the world's largest hotel—lights up the Vegas Strip like the Emerald City in The Wizard of Oz, from which the hotel took its theme when it opened its doors in 1993.
What the venerable property does have in common with Rocky
IV is its proclivity to attract the mainstream population, whether for its
spacious casino (the biggest in
all-you-can-eat buffets and shopping.
Though that market is the bread and butter of the property's
success, the MGM Grand is now looking to tap into the luxury travel market with
the construction of The Signature at MGM Grand (www.signaturemgmgrand.com),
a deluxe all-suite property built on what was once the
Its three separate towers are connected to the main MGM hotel and casino via a
Yet, that attachment is the only connection between the two
properties, literal or otherwise. The Signature is more in the mold of
neighbors such as the Venetian or the Bellagio, and is part of a growing luxury
"The Signature represents the normal evolution of Vegas," says
Frederic Luvisutto, executive director of The Signature at MGM Grand.
"People want higher service and are willing to pay higher rates for it.
The guests are sophisticated and want to be pampered."
A 24-hour concierge is only one of the amenities you'll find
in The Signature's towers, each comprised of 576 junior, one-and two-bedroom
suites. All the towers are gated and special key access is required to enter.
There is also separate lobby check in, so guests won't have to deal with the
crowds and lines of the main hotel. Also available only for Signature guests'
use are three private heated pools.
One glaring difference between The Signature and its MGM
appendage is that it's completely non-smoking and non-gaming, which provides a
peaceful haven away from the ringing slot machines and noises that bombard
guests at other hotels on The Strip. "It's a serene and private
environment," says Luvisutto.
Tower 1 opened for business in June, while Tower 2 is slated
to debut December 20. Travel agents wanting to book Tower 3 will have to wait
until May. However, room designs are the same within each tower; it is the
public spaces that are different, Luvisutto says, remarking that each stands
alone with its own design elements. He describes Tower 1 as warm and inviting,
Tower 2 as Four Seasons-inspired, with touches of wood and white marble, and
Tower 3 as exuding a spa feel, with mosaic floors and stone finishes.
Rates at The Signature range between $200 and $600 per
night, depending on room type and the time of the year booked. Junior suites
begin at $200, one-bedroom suites at $310 and two-bedroom suites at $510.
Luvisutto says that 60 percent of the suites have balconies with Strip views,
which is unique in
Tower 1, since its inception, has regularly been sold out,
and travel agents can expect the same once Tower 2 opens. However, Luvisutto
says that Tower 2 will be extending special discounts to travel agents.
"Travel agents are very important to MGM and we've always had a great
partnership with them," he says. "They understand what we bring to
Agents looking to book or wanting further information can
contact The Signature's travel agent liaison, Colleen Schmitz, at 877-727-0007.