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Palazzo, Venetian Join Intercontinental HotelsOctober 25, 2010 By: Kirk Cassels
As if your clients needed more incentive to visit LasVegas, a new, 10-year agreement between Intercontinental Hotels Group (IHG) Las Vegas Sands Corp. to add the Venetian and Palazzo properties in IHG's InterContinental brand portfolio just made it easier.
Michael Leven, president and COO of Las Vegas Sands Corp., lauded the agreement as a "definite win" for his organization, noting that the ability to reach IHG's 180 million annual guests, and specifically its database of 52 million IHG Priority Club members, is an extraordinary opportunity for the company's two Las Vegas properties to attract millions of new customers.
Guests at The Venetian and The Palazzo will be able to earn points and redeem them for stays at any of IHG's 4,500 hotels worldwide, just as IHG's Priority Club Rewards and Ambassador members will be able to use their own points for stays at both resorts.
Leven expects the new alliance to help drive higher average daily rates and occupancy for both properties over time and lead to the booking of substantial new group business.