American Airlines Introduces Flagship Check-in at LAX

American Airlines has introduced Flagship Check-in at Los Angeles International Airport (LAX). The new discreet, expedited check-in process is part of American Airlines’ commitment to differentiate and customize offerings for its high-value customers.

Flagship Check-in at LAX offers exclusive curbside access from the east lobby to a private facility. There, a personal customer service representative assists with individual travel requirements, including check-in, baggage check, seat or itinerary changes and connecting flight information. Customers also receive immediate access to a separate security line.

“American continues to deliver the ideal travel experience for our high-value customers,” said Virasb Vahidi, American’s chief commercial officer. “Flagship Check-In provides the exclusivity and seamless service that our high-end customers value, and we believe this unique service best aligns with their travel desires.”

ConciergeKey members and customers of American’s Five Star Service, as well as First Class customers departing LAX onbard an American Airlines three-class transcontinental or three-class international aircraft, are all eligible for the program. The service is available from 400 a.m. to 100 p.m. daily.

American plans to offer this service at additional airports starting in 2012.